Basel, June 2013. Davidoff Cigars has unveiled its first Nicaraguan cigar line,
Davidoff Nicaragua, at a New York City pre-launch event on June 20, 2013.
“This is a major step for Davidoff to expand to a new territory,” explains
Oettinger Davidoff Group CEO Hans-Kristian Hoejsgaard. “Davidoff’s mission is to
bring aficionados delightful experiences – regardless of territory.”
Exploration, adventure and discovery
Inspired by Zino Davidoff’s pioneering spirit, Davidoff Cigars has made it a
mission to delight the cigar aficionado by bringing him a variety of taste
experiences and cigar pleasures.
Davidoff masterblenders, led by Hendrik “Henke” Kelner, went on an exploration
for a new type of blend that would stimulate both the bitter and sweet taste
buds. The team embarked on an adventure searching for tobacco across the
world’s renowned tobacco regions that would enable the creation of such a cigar.
The relentless pursuit for the right blend paid off when they discovered that a
blend crafted with the finest leaves from plants grown in the fiery volcanic soil of
the Esteli, Condega, Jalapa and Ometepe regions of Nicaragua created just the
right balance of sweet and bitter notes to tantalize the palate.
It took time, patience and perseverance to create the perfect conditions in which
to craft these fine cigars. 10 years were needed for the preparation, curing and
ageing to tame the wilder tendencies of the Nicaraguan tobacco, and to deliver
an exceptional blend with all the intensity, excitement and refined
sophistication aficionados would expect from Davidoff. As with all Davidoff
Cigars, and to guarantee its quality and exceptional craftsmanship, the new
Nicaragua range is hand rolled in Davidoff’s Dominican facilities by expert rollers.
“Davidoff Nicaragua has been crafted to delight today’s adventurous aficionados
who are in the mood to discover new and exciting experiences to fill their time
beautifully. These superb cigars combine the signature Davidoff refinement with
all the intriguing intensity of Nicaraguan tobacco,” notes Charles Awad, Senior
Vice President Global Marketing and Innovation at Oettinger Davidoff Group.
The Davidoff Nicaragua Experience
The 100% Puro Nicaraguan blend combines a 10-year-old Habano Seed
Nicaragua Rosado wrapper in a beautiful colour, with a binder from Jalapa and a
filler blend of tobaccos from Esteli, Condega and Ometepe. The range comes in
three sizes: Toro (5 ½ inches; 54 RG); Robusto (5 inches; 50 RG) and Short
Corona (3 ¾ inches; 46 RG).
The new range was very well received by aficionados who had a chance to
experience it. In a blind taste test conducted at the Art Of Smoke in Germany,
Davidoff Nicaragua ranked as of the five best cigars ever tested across all
tobacco origins and blends. “One of the best cigars I’ve ever smoked. The cigar
would be a regular in my humidor,” reveals a participant of the taste test carried
out by Art of Smoke.
Aside from ensuring their first endeavor into Nicaragua meets their exacting standards, Davidoff has also created a expansive launch campaign to give the Davidoff Nicaragua a proper welcome into the Davidoff family. What began with the June Pre-Launch event in New York, will continue to the International Premium Cigar & Pipe Retailers (IPCPR) tradeshow, where Davidoff will showcase the cigar at the Davidoff Las Vegas Shop, located in the Venetian – Grand Canal Shoppes, on July 14th.